AI Search Optimization · GEO
Get recommended
by AI.
When customers ask ChatGPT, Perplexity, or Google's AI who to hire, they get a short list of names. Generative engine optimization (GEO) makes your business clear, credible, and easy for AI platforms to recommend.
Get a free AI visibility audit →The shift
Search now ends in an answer.
Customers used to scroll through ten blue links. Now AI reads the web for them and hands back a few recommendations. If you're not one of them, you're invisible.
Customers ask AI
People ask ChatGPT, Perplexity, and Google's AI the same questions they used to type into a search bar.
AI names a few
Instead of a page of results, AI answers with a short list of businesses it trusts, and cites the sources it used.
You're in, or you're out
Businesses that are clear, consistent, and well-mentioned online get recommended. Everyone else gets skipped.
What's included
How we get you recommended.
Every GEO engagement covers the five things AI platforms look for, plus clear reporting so you can see the progress.
AI visibility audit
We ask ChatGPT, Perplexity, Google AI, Gemini, and Copilot the questions your customers ask, and record who gets named, who gets cited, and where you stand. This is your baseline.
Technical access
We make sure AI crawlers can reach and understand your site, with clean structure, structured data (schema), and fast pages.
Brand & entity signals
AI trusts businesses it sees described the same way everywhere. We align your Google Business Profile, directories, and profiles across the web.
Answer-ready content
We restructure your key pages so AI can quote them: direct answers, clear questions, specific facts, and helpful comparisons.
Off-site mentions
AI leans on what other sites say about you. We build reviews, press mentions, and listings in the places AI pulls its answers from.
Monthly tracking
Every month, we re-check your tracked questions across each platform and report how often you're mentioned, and what we're doing next.
Timeline
What to expect, and when.
GEO builds over time. Here's an honest look at how results typically unfold.
Foundation
AI visibility audit and baseline, technical fixes, and profile and listing cleanup.
First mentions
Content restructured for AI answers. Early mentions typically appear for specific, brand, and local questions.
Momentum
More consistent visibility on competitive questions as reviews, mentions, and content build up.
Grow
AI answers change constantly. Monthly tracking and refinement keep you in the conversation.
Our promise: no one can guarantee what an AI will say, and anyone who does is overselling. What we promise is honest tracking: you'll see exactly how often you're mentioned, and whether it's growing.
How it's packaged
Included in every SEO partnership.
GEO and SEO work hand in hand. Strong search foundations are what AI platforms draw from, so we don't sell them separately. Every Sesh Marketing partnership covers both, with no long-term contracts.
See all services →FAQ
GEO, explained.
Straight answers to the questions we hear most.
What is GEO?
GEO, or generative engine optimization, is the practice of making your business easy for AI platforms like ChatGPT, Perplexity, and Google's AI Overviews to find, understand, and recommend. Where SEO helps you rank in search results, GEO helps you get named in AI-generated answers.
How is GEO different from SEO?
SEO focuses on ranking your web pages in search results. GEO focuses on getting your business mentioned and cited inside AI answers. They overlap heavily: AI platforms rely on the same signals that strong SEO builds, like a clear website, consistent business information, reviews, and mentions on trusted sites. That's why we offer them together.
How long does GEO take to work?
Most businesses see the foundation in place within the first month and early mentions within two to three months, usually for specific, brand, or local questions. Consistent visibility for competitive questions typically builds over three to six months. AI tools that search the web live, like Perplexity and ChatGPT search, tend to reflect changes faster than an AI model's built-in knowledge, which only updates when the model is retrained.
Can you guarantee ChatGPT will mention my business?
No, and no one honestly can. AI answers vary from one question to the next and change over time. What we do is track a set of real customer questions across each platform every month, so you can see how often you're mentioned and whether that share is growing.
Which AI platforms do you optimize for?
ChatGPT, Perplexity, Google AI Overviews and AI Mode, Gemini, and Microsoft Copilot. Because these platforms draw on overlapping sources, improvements usually help across all of them.
Free AI visibility audit
Find out what AI says about you.
We'll check how ChatGPT, Perplexity, and Google's AI describe your business today, and show you where you're being overlooked.
Get my free audit → No long-term contracts. No jargon.